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Event Date: Tues. 2/23/2016 6:30PM-8:30PM

Location: Sprint Accelerator (Crossroads District)

Topic: The Recipe for Content Awesomesauce

Speaker: Brody Dorland, Co-Founder of DivvyHQ

If you were to walk into the kitchen of a popular restaurant, you’d meet a head chef who has carefully crafted a menu that customers will love. You’d see a myriad of cooks at their designated stations, executing their role in crafting each dish. You’d see a kitchen manager that ensures the food is served hot, and the kitchen doesn’t run out of necessary ingredients. And lastly, you’d see that each cook is using a set of tools (utensils, knives, pots, pans, ovens, stoves, etc.) that ensures efficiency and high-quality output. Yummy.

While it may sound like a stretch to correlate the inner workings of a restaurant to that of a marketing team, the parallels are closer than you might think. All too often, marketers are cooking up content without paying attention to what their customers are hungry for. They’re not planning for the long haul, and running out of fresh ideas before their content channels have had a chance to produce results. Poor planning and inefficient production processes are resulting in missed deadlines, or low-quality content that gets pushed out the door. And marketing teams are making the process harder by using the wrong tools throughout the content process.

During this tasty presentation, we will dig into the 10 ingredients that make up the perfect recipe for content success. Cooking up a batch of content awesomesauce doesn’t happen overnight, so let us help you prepare by covering some of these vital topics, including:

• Why are we feeding our content beast in the first place? – Crafting Your Content Mission
• For whom are we cooking? – Identifying Your Target Audience
• Are we going to run out of food? – Choosing a Content Topic that You Can Sustain
• Do we have enough skilled cooks in the kitchen? – Building a dedicated team, process and workflow
• Do we have the right tools to maintain efficiency and quality? – Choosing Your Content Tools
• And more!

Join Brody Dorland, Co-Founder of DivvyHQ, for a succulent discussion that will leave you with a solid recipe for planning any type of new content initiative.

About Brody:

Brody Dorland is a digital marketing strategist, blogger, speaker and Co-Founder of DivvyHQ, an editorial calendar application that helps organizations think, act and deliver like publishers. With more than a decade in the trenches of corporate marketing, digital marketing agencies and tech startups, Brody has emerged as one of country’s top digital marketing strategists. His unique ability to demystify the technologies, processes and best practices of digital marketing has propelled him onto the national stage with the National Speakers Association and National Seminars Group. Clients include Red Bull, Samsung, Ben & Jerry’s, General Mills, The National Geographic Channel and Walmart.

KCSEM events are beneficial for networking with others as well as learning about the ins and outs of online advertising, SEO, PPC, Social Media, Link-building, etc. We hope to see you February 23rd, 2016 at the Sprint Accelerator at 6:30PM! A $5-$10 recommended donation is greatly appreciated to assist with facility costs.

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Address:
Sprint Accelerator
210 W. 19th Terrace
Kansas City, MO 64108

Parking at Sprint Accelerator There is ample street parking around the area. The signs posted show a 2-hour parking limit; although they typically aren’t monitored, please park at your own risk. Parking is also available at the Kauffman Performing Arts Center at 1601 Broadway for $3. One garage is on Wyandotte between 16 & 17, and the other garage is on 17th between Central and Wyandotte.

Event Date: Tue, 2/24/2015 6:30PM-8:30PM  (Register Today)

Location: Sprint Accelerator (Crossroads District)

Topic: B2B Lead Generation, Qualification & Nurturing

Speaker: Shawn Elledge, CEO, Integrated Marketing Summit & Sales Lead Automation (Lenexa, KS)

Get the inside scoop on what’s working best today in B2B lead generation, qualification and nurturing. By attending, you will go home armed with proven strategies, tactics, tips and techniques for generating more leads and turning those leads into sales-ready opportunities your salespeople, reps, dealers or distributors. Save yourself from costly and time-consuming trial-and-error approaches by learning what works best in BtoB Lead Generation by attending this KCSEM event.

Shawn will be sharing insights from various marketing experts around the world who have spoken at Integrated Marketing Summit and Demandcon events over the past 5 years. Shawn has had a unique opportunity to learn from some of the best sales and marketing experts from around the world. Some of his favorite speakers include:

Michele Grieshaber, CMO at Silicon Labs, Tony Jaros, SVP and Chief Research Officer at SiriusDecisions, Martyn Etherington, CMO at Mitel, Dan Perry, Sales Force Effectiveness Principal at Sales Benchmark Index, Cheryl Mikovich, Global Senior Marketing Manager at IBM Inside Sales and Hugh Macfarlane, CEO of Math Marketing and author of The Leaky Funnel (Just to name a few).

Topics to be covered include:

• Understanding Today’s B2B Sales Funnel
• Industry averages for B2B Lead Generation
• 3 Ways to Drive More Sales
• Setting Goals & Expectations
• Building a Strategic Road Map
• Content Strategy & Assessment
• Persona Development
• Pros and Cons of Marketing Automation
• Lead Nurturing
• How Long Before Prospects Buy?
• Basics in Lead Scoring
• BtoB Social Media Strategies
• Helpful Tools, Tips and Tricks

KCSEM events are a great way for local KC residents to learn more about Search Engine Marketing. Our events cater to small business owners, large company decision makers, marketing/ad professionals or those just interested in the online space. KCSEM events are beneficial for networking with others as well as learning about the in’s and out’s of online advertising, SEO, PPC, Social Media, Link-building, etc. We hope to see you February 24th, 2015 at the Sprint Accelerator at 6:30PM! A $5-$10 recommended donation is greatly appreciated to assist with facility costs. (Register Today)