When: Thursday, October 27, 2016; 12:00 PM – 7:00 PM
Where: Sprint Accelerator, 210 West 19th Terrace, Kansas City, KS 64108 // Parking Info
Cost: SEMPO Members – Complimentary, Non-Members – $50
Once again we are extremely excited to announce that SEMPO Kansas City: The KC Search Marketing Conference will again take place as part of the SEMPO Cities program. KC is included as a part of only 20 cities nationwide to host a SEMPO Cities event and what better of a hosting city, the capital of the Silicon Prairie? Whether you are a student or an experienced search marketing practitioner, our half-day format is gearing for helping all attendees to becoming “better” marketers. Cap off the day with our happy hour event to network with our like-minded individuals as well as discussion with our speakers.
Schedule & Sessions
An open time to check-in, meet some new and old friends, get familiar with the venue, and find a great seat for the afternoon.
(12:50-1:00) Opening Remarks
Hear SEMPO Cities KC’s Leader and conference MC, Josh McCoy, preview the content for the day and provide an overview of the SEMPO Cities program.
(1:00-2:00) Better Ideas, Better Strategies
Adaptable, dynamic, fluid, agile. Do any of these adjectives match your campaign strategy? In our world even the best laid plan can become obsolete in a matter of weeks. Marketers have to be able to adapt to a client, industry, channel or competitor quicker than anyone else. Why is that? What changes can you make? What improvements could your strategy or planning undergo? From understanding recent changes in the industry to complex ideation tactics, our professionals will walk you through ways to best brainstorm and prepare a rock solid…or better yet…fluid marketing strategy.
Moderator: Corey Morris, Director Digital Strategy, ER Marketing
|Matt Lucuesta||Alex Boyer||Bethany Fief|
|SEO Strategist||Digital Content Coordinator||Digital Media Manager|
(2:15-3:15) Developing a Better Process
Processes aren’t the most exciting things to talk about. Yet, they can make or break a search team for paid or organic. Without a solid, repeatable process, it is hard to scale efforts and find profit. In this session, we’ll explore ways to make our process better and learn from the experts on what their search marketing processes are and how to make sure we’re creating a better process for our organizations. With the constant evolution of the search engines and our competitors, we can’t afford to do things like we did in the past–we must continue to update and evolve in creating a better process.
Moderator: Tyler Barnes, Director of Search, Emfluence
|David Burke||Brody Dorland||Michael Solms|
|Visual Future||DivvyHQ||Go Local Interactive|
(3:30-4:30) Better Data, Better Decisions
Whether you are developing strategies for a search marketing campaign or reporting to clients or in-house management, how you understand and portray campaign performance, via analytics, will be a determinate of your success. The ability to effectively read data and analytical trends will help you to see what is wrong, what is right and where you need to move next. Join us as we take a deep dive in how to use, read and visualize data to make more informed decisions. Becoming a better marketer hinges upon how you will create change but also how you understand the history of a campaign to affect its future!
Moderator: Matthew Barnett, Search Strategy Manager, Intouch Solutions
|Craig Paddock||Michael Black||Paul Shapiro|
|Owner||Owner||Director of Strategy|
(4:45-5:45) Better Optimization and Advanced Tactics
Next level optimization requires the perfect mixture of strategy, process, and creativity. To maximize your campaign’s performance, campaign optimization requires continuous improvement combined with new, unique tactics. Join a panel of industry pro’s as we discuss advanced tips and tricks to better optimize your search marketing campaigns. A range of advanced strategies will be discussed to combine tools, tactics, and best practices. Process improvement, groundbreaking tools, and clever tips are at your disposal as we discuss how to better your optimization process.
Moderator: Kelsey Jones, Executive Editor, Search Engine Journal
|Tracie Biggerstaff||Andres Ospino||Tylor Hermanson|
|Media Supervisor||Organic Channel Manager||Sr. Manager Search Strategy|
|NAAB||Red Fuse||Intouch Solutions|
(6:00-7:00) Networking Happy Hour
What better way to wrap up a great afternoon of content than to network with colleagues, speakers, and sponsors? This is a chance to meet others and to discuss the burning questions of the day.