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Event Date: Tues. 8/29/2017 12:30PM-2:00PM
Location: Tomfooleries (Plaza) (Second Floor)
Topic: Applying Agile Principles to your Marketing Program
Speaker: Kelly O’Connor, Managing Director of Web Site Marketing & Development, Keypath Education
Presentation Slides: Kelly O’Connor’s Agile Marketing Presentation Slides
Looking to optimize your marketing operations, gain efficiencies, team build, and have more fun while executing day to day? Agile marketing is a tactical approach to marketing that 
allows teams to focus on high value projects, complete work cooperatively, measure impact, and incrementally improve results over time. Come learn some practical tools and applications of agile that you can apply to your digital marketing programs.
Kelly O’Connor has been in digital marketing and ecommerce for 15 years. In addition to marketing, she’s also worked in product and web development, where she first encountered agile. Seeing how the benefits of agile—increasing velocity, adaptability to change, prioritizing customer’s needs and measurability—could be applied to marketing, Kelly has been using agile for SEO and digital with her team at Keypath Education where she is Managing Director, Web Marketing.
KCSEM events are beneficial for networking with others as well as learning the the ins and outs of online advertising, SEO, PPC, Social Media, Link-building, etc. We hope to see you August 29th, 2017 at Tomfooleries on the Plaza! A $5-$10 recommended donation is greatly appreciated to assist with future events for our group.
Address:
Tomfooleries (Event on Second Floor)
612 W 47th St.
Kansas City, MO 64112
(816) 753-0555
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