Event Date: Tues. 4/26/2016 6:30PM-8:30PM
Location: Sprint Accelerator (Crossroads District)
Topic: 10 Search Marketing Metrics You Must Monitor
Speaker: Derek Perkins, Founder & CEO, Nozzle
Whether you’re doing digital marketing at an agency or in-house, the most important and arguably the hardest question to answer is “what’s my ROI?” That number is a little bit easier to calculate for PPC than SEO, so we’ll dive into metrics from Google Search Console, Google Analytics and various rank monitoring tools to learn how to more accurately answer that question.
Derek Perkins is the CEO of Nozzle and previously the VP of Technology at SEO.com. Before doing digital marketing professionally, he founded and sold SoccerReviews.com, getting third place in the 2010 World Cup Fan of the Tournament, and also spent a day as an “Expert Ninja Turtle Consultant” to Nickelodeon because of a viral video – https://www.youtube.com/watch?v=FnfzV26secM.
Nozzle provides search engine monitoring and competitive rank tracking for performance marketers, including Red Ventures. We differentiate ourselves with real-time reporting and alerts, reputation monitoring and data integrations.
KCSEM events are beneficial for networking with others as well as learning about the ins and outs of online advertising, SEO, PPC, Social Media, Link-building, etc. We hope to see you April 26th, 2016 at the Sprint Accelerator at 6:30PM! A $5-$10 recommended donation is greatly appreciated to assist with facility costs.
210 W. 19th Terrace
Kansas City, MO 64108
Parking at Sprint Accelerator There is ample street parking around the area. The signs posted show a 2-hour parking limit; although they typically aren’t monitored, please park at your own risk. Parking is also available at the Kauffman Performing Arts Center at 1601 Broadway for $3. One garage is on Wyandotte between 16 & 17, and the other garage is on 17th between Central and Wyandotte.