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Kansas City Search Engine Marketing Association

Kansas City Search Engine Marketing Association

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Kansas City Marketing Analytics Summit – KCSEM 20% Discount Code – MASS18FRIEND

Posted on September 12, 2018 Written by Breht Burri Leave a Comment

Alightanalytics conference 2018KCSEM Members get a 20% discount when using the code “MASS18FRIEND” when registering for the Alight Analytics Marketing Analytics Strategy Summit.   Event date is 09/20/2018 at Boulevard Brewing Company, 2501 Southwest Boulevard, Kansas City, MO 64108

Click Here To Register

The Marketing Analytics Strategy Summit, presented by Alight Analytics, is a powerful one-day event designed for growth-minded marketers.

Discover how marketers at Maui Jim, Hill’s Pet Nutrition and other leading organizations are innovating with marketing analytics.

You’ll hear firsthand how they’re using the power of data to gain new insight into their businesses, grow revenue and achieve real wins.

9 – 9:30 a.m.
Registration and Greeting

9:30 – 10 a.m.
Keynote: Welcome to MASS
Matt Hertig, Alight Analytics
We’ll cover the strategy behind the strategy summit: showing marketers how to use analytics to deliver real business results.

10 – 10:45 a.m.
Spotlight Analyst Relations: The Marketing Analytics Landscape
Andrew Hsu
What are the most important trends shaping the marketing analytics space? We’ll survey what the leading experts and analysts are saying.

10:45 – 11 a.m.
Break

11 – 11:45 a.m
Hill’s Pet Nutrition: Building a Global Measurement and Reporting Strategy
Christy Borrowman
Hill’s Pet Nutrition sells its products internationally, so it needed a framework for measuring and communicating its marketing performance around the globe. Here’s how they did it.

LUNCH | 11:45 a.m. – 1 p.m.
emfluence: Now What – Applying Analytics to Your Marketing Strategy
David Cacioppo
Get practical advice for using marketing analytics in your business, including how to:
• Apply analytics to segment your marketing campaigns
• Leverage analytics to uncover new opportunities
• Predict and prove ROI on your marketing spend

1 – 1:45 p.m.
Maui Jim: Building Stronger Connections Between Online and Brick-and-Mortar
Harry Williams
Maui Jim sells the world’s greatest sunglasses, online and through a network of brick-and-mortar retailers. Learn how the company uses analytics to bolster its Reserve program, where customers can buy online and pick up at nearby stores.

1:45 – 2:15 p.m.
GlynnDevins: Creating New Value With Benchmarking
Ryan Irwin
Nobody knows more about marketing for the senior living vertical than GlynnDevins. See how the agency uses its benchmarking initiative to offer greater industry knowledge to its clients.

2:15 – 2:30 p.m.
Break

2:30 – 3:15 p.m.
Mattel: Putting Your Data to Work
Mark Hsu
You’ve done the hard work of bringing all your datasets together in a single source of truth. But what do you do next? How can you use your data to make your business better? Mattel’s Mark Hsu talks about the most common roadblocks to productizing your data and advocating for its power inside your organization. And he’ll share strategies for connecting decision-makers with the insights they need most.

3:15 – 4 p.m.
The Next Evolution: How to Take Your Team Beyond Basic Reporting
Jamil Malone, Sullivan Higdon & Sink; Erin Sten, Wellmark
Ready to take the next step – but aren’t sure what that looks like? Hear how other analytics teams have stepped up their game.

4 – 4:15 p.m.
Make 2019 Your Best Year Ever
Michelle Jacobs, Alight Analytics
We’ll recap everything we’ve covered today – and show you how you can put it to work.

4:15 – 5:30 p.m.
Happy Hour and Networking

You’ll also enjoy a barbecue lunch at Boulevard Brewing Co., a Kansas City gem, and wrap up the day with a Happy Hour and networking session.

Filed Under: Search Marketing Events In Kansas City

KCSEM Summer BBQ Event 2017

Posted on September 18, 2017 Written by Breht Burri Leave a Comment

Event: KCSEM SUMMER EVENT
Event Date: Tue, 9/19/2017 4:00 PM to 7:00 PM
Location: Rooftop of the Corrigan Station Building in the KC Crossroads (1828 Walnut St, Kansas City, MO 64108)
RSVP:  Kansas City Search Engine Marketing Association Group at Meetup.com

Rooftop Corrigan Station - WeWork

The end of Summer is here and it is time to have our annual summer BBQ event! Join us on the rooftop of the Corrigan Station Building in the KC Crossroads district for our 5th annual summer event. Bring a friend and come join us for some great BBQ and beverages as we celebrate all things digital…and nice weather too. It has been a great year for KCSEM with great speakers, educating content and great networking among those KC area folks interested in Search/Digital marketing. Don’t forget to Register today so we can welcome you on the roof for our event!
KCSEM events are a great way for local KC residents to learn more about Search Engine Marketing. Our events cater to small business owners, large company decision makers, marketing/ad professionals or those just interested in the online space. KCSEM events are beneficial for networking with others as well as learning about the in’s and out’s of online advertising, SEO, PPC, Social Media, Link-building, etc.

Filed Under: Events, Search Marketing Events In Kansas City

August KCSEM: Applying Agile Principles to your Marketing Program

Posted on August 19, 2017 Written by Josh McCoy Leave a Comment

REGISTER TODAY Event Date: Tues. 8/29/2017 12:30PM-2:00PM Location: Tomfooleries (Plaza) (Second Floor) Topic: Applying Agile Principles to your Marketing Program Speaker: Kelly O'Connor, Managing Director of Web Site Marketing & … [Continue reading]

Filed Under: Events

KCSEM Members Invitation to the Digital Summit Pre-Party!

Posted on July 20, 2017 Written by Josh McCoy Leave a Comment

AS A KCSEM MEMBER YOU ARE INVITED TO THE DIGITAL SUMMIT KC PRE-PARTY AND WILL HAVE A CHANCE TO WIN A FREE PASS TO THE CONFERENCE! IN OUR CONTINUAL SUPPORT OF THE INAUGURAL DIGITAL SUMMIT KANSAS CITY, KC’S NEWEST DIGITAL MARKETING AND STRATEGY EVENT, … [Continue reading]

Filed Under: Uncategorized

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EVENTS

KCSEM Summer BBQ Event 2017

September 18, 2017 By Breht Burri Leave a Comment

Meetup.com – Register for the event

KCSEM August 2015 | Building and Fostering a Search Marketing Culture in your Organization

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